Case Study: The Data Center boosts stakeholder awareness with social media management from Online Optimism

The Data Center generates 16.1M impressions with Online Optimism

The Data Center, a nonprofit organization, needed to turn its detailed reports into easily digestible social media content to increase stakeholder awareness and engagement in Southeast Louisiana. Lacking the internal capacity for this, they enlisted Online Optimism for social media management services to help inform their audience and support data-driven decisions.

Online Optimism created 38 weekly organic posts and three custom graphics per week from the reports, which were shared across multiple platforms. This strategy, supplemented by monthly Facebook ads, generated over 16 million impressions, 184,000 engagements, and 142,000 link clicks, significantly driving traffic and report downloads for The Data Center.

The Data Center