Case Study: Stratus Firm elevates its brand and website with Online Optimism

Stratus Firm elevates brand and website with Online Optimism

Online Optimism partnered with Stratus Firm, a premier events production company formerly known as RJ Whyte Event Production. The customer's challenge was to create a new brand identity that reflected the significant growth and expanded vision the company had achieved in recent years, moving beyond its previous incarnation.

The solution implemented by Online Optimism involved a comprehensive rebranding process. This included a design-thinking workshop to establish a new strategy, which led to the new name "Stratus Firm," a complete visual identity with a new logo and patterns, and comprehensive voice and messaging guidelines. The results were a fully realized new brand that extended to an updated website, successfully capturing the company's elevated position and seamless process. Online Optimism also managed the technical transition to ensure a smooth rollout of the new identity.

Stratus Firm