Case Study: St. Thomas Community Health Center boosts website engagement and appointments with Online Optimism

St. Thomas Community Health Center boosts organic search traffic 40% with Online Optimism

The customer, St. Thomas Community Health Center, needed to rebuild its digital presence with a new website. Its previous site lacked modern functionality, SEO, and a professional design that matched the quality of its medical facilities. The vendor, Online Optimism, was engaged for a web design service to create a site that would attract new patients and better serve existing ones.

Online Optimism implemented a mobile-first redesign, creating a friendly yet professional site with new online appointment functionality. The solution directed desktop users to appointment forms and mobile users to call directly. The results were a stunning success, including a 40% increase in organic search traffic and 33% more time on site per visitor, while delivering hundreds of new patient conversions monthly.

St. Thomas Community Health Center