Case Study: Square Peg Technologies builds a stronger LinkedIn brand identity with Online Optimism

Square Peg Technologies grows LinkedIn followers 286% with Online Optimism

Square Peg Technologies, a technology consulting firm specializing in government contracting, wanted to establish a cohesive digital brand identity and showcase its expertise on LinkedIn. They partnered with the vendor Online Optimism for social media management to align the company's success with the visibility of its founder.

Online Optimism implemented a solution focused on creating content for both the company page and the founder's personal LinkedIn profile. This strategy included publishing articles and graphics that highlighted the firm's capabilities and the founder's expertise. The results were significant, with Online Optimism reporting a 286% growth in followers and a 7.8% company engagement rate on LinkedIn over six months.

Square Peg Technologies