Case Study: Randy Krause Schmidt refreshes his brand and launches e-commerce with Online Optimism

Randy Krause Schmidt launches a new Squarespace site with e-commerce and 3 service offerings through Online Optimism

Online Optimism partnered with Randy Krause Schmidt, a New Orleans-based photographer, social media manager, and real estate agent, to address his need for a comprehensive personal rebrand and an upgraded website. His previous Squarespace site did not fully represent the breadth of his three services and lacked e-commerce functionality for selling his photography prints.

The solution from Online Optimism involved creating a new, warm, and creative personal brand identity, including a custom color palette, typography, and flexible logos. They then redesigned his Squarespace website to clearly showcase all his services, integrated e-commerce capabilities for print sales, and added a section for his real estate listings. The result was a cohesive and easy-to-maintain site that elevated his brand; Randy reported that the new setup made it simple to sell prints, add listings, and update the website on his own.

Randy Krause Schmidt