Case Study: Oracle Lighting boosts e-commerce ROAS with Online Optimism

Oracle Lighting boosts ROAS 58% with Online Optimism

Oracle Lighting, an industry leader in automotive lighting, faced challenges with its digital advertising ROI and competition from resellers who were dominating Google search results. Their previous e-commerce strategy was not fully optimized, leading them to seek a higher return on investment. They partnered with the digital advertising vendor Online Optimism to address these issues.

Online Optimism implemented a new Google Ads strategy that included targeted text search ads and a more segmented approach to Google Shopping campaigns, utilizing ten specific product groups. This solution allowed Oracle Lighting to dominate search results, directly combat resellers, and significantly improve performance. As a result, Online Optimism helped increase the client's return on ad spend from 588% to a peak of 1208%, while also achieving a 43% increase in purchase rate from ad clicks.

Oracle Lighting