Online Optimism
47 Case Studies
A Online Optimism Case Study
The Ogden Museum of Southern Art, a popular cultural institution in New Orleans, sought to increase organic traffic to its website. With an existing marketing team, the museum engaged the vendor Online Optimism for additional SEO consulting guidance to enhance its content strategy.
Online Optimism performed a technical audit of the museum's website and implemented on-site SEO changes, including adding metadata and improving page-load speed. This work moved the Ogden Museum from the second page to the first page of Google search results for the key term "New Orleans Art Museum." Online Optimism also provided custom reporting and practical guidelines, empowering the museum's staff to take their digital marketing efforts to the next level.