Case Study: Hyatt Centric French Quarter boosts brand awareness with Online Optimism

Hyatt Centric French Quarter boosts Instagram follower growth 155.2% with Online Optimism

Hyatt Centric French Quarter, a hotel in New Orleans, needed to increase its brand awareness through organic social media following a hiatus due to hurricane damage and renovations. They engaged the vendor Online Optimism for social media management services to strategically reintroduce the hotel and attract visitors with locally-focused content.

Online Optimism implemented a solution consisting of three weekly organic posts on Facebook and Instagram, incorporating Reels and user-generated content. The campaign, which ran from July 2022 to January 2023, generated over 1.2 million Facebook impressions and significantly increased engagement. Online Optimism's work also led to a 155.2% increase in Instagram follower growth for the hotel.

Hyatt Centric French Quarter