Case Study: Florman Tannen elevates its brand and digital presence with Online Optimism

Florman Tannen refreshes 3 LinkedIn profiles and launches a new website with Online Optimism

Florman Tannen, a national healthcare consulting firm, needed a visual rebrand to better reflect its high level of expertise and professionalism. The company engaged the vendor, Online Optimism, for a comprehensive solution that included a new brand identity, sales collateral, a website, and a LinkedIn audit.

Online Optimism's design and development teams created a new professional yet warm brand identity, developed sales materials, and built a straightforward, evergreen website. Their social media team also optimized key LinkedIn profiles. The result was a cohesive brand that Florman Tannen reported feeling proud of, which gave them more confidence when engaging with potential clients and existing partners.

Florman Tannen