Case Study: Cardinal Expo lowers lead generation costs with Online Optimism

Cardinal Expo boosts organic traffic 154% with Online Optimism

Cardinal Expo, a New Orleans-based trade show services company, faced the challenge of generating a higher volume of qualified leads as in-person events recovered post-COVID. They partnered with vendor Online Optimism to leverage their existing SEO work and expand their efforts using pay-per-click advertising to drive targeted traffic.

Online Optimism implemented a comprehensive Google Ads strategy, beginning with a branded campaign and expanding into specific markets. They used SEO insights to optimize for a lower cost-per-click and employed a hyper-localized ad strategy with intensive search term analysis. This solution resulted in a 154.46% increase in organic sessions and a significantly lower cost-per-conversion for Cardinal Expo.

Cardinal Expo