Case Study: American Bird Conservancy educates the public and legislators on neonics with Online Optimism videos

American Bird Conservancy shares 3 billion-bird neonics findings with Online Optimism

The American Bird Conservancy (ABC), a nonprofit dedicated to protecting birds and their habitats, faced the challenge of educating the public and legislators on the severe effects of neonicotinoid insecticides. They enlisted Online Optimism to create two distinct motion graphics animation videos that would clearly and urgently communicate the report's findings.

Online Optimism developed educational videos by crafting targeted scripts, scientific-style illustrations, and selecting urgent voiceovers and audio. The final deliverables were two compelling videos tailored for different audiences. The client reported that Online Optimism successfully completed all milestones, praising the team for being prompt, efficient, flexible, and highly responsive to changes throughout the process.

American Bird Conservancy