Case Study: Advantage TMS achieves 19.75% more qualified leads with Online Optimism

Advantage TMS generates 19.75% more leads with Online Optimism

The customer, Advantage TMS, a TMS therapy clinic, faced the challenge of high-cost healthcare advertising and generating qualified patient leads for their not widely known treatment. They partnered with the vendor Online Optimism to optimize their digital advertising patient acquisition while keeping costs under control.

Online Optimism implemented a strategic solution that included building a dedicated landing page, separating brand and non-brand campaigns, and maintaining manual bid control. This approach resulted in a conversion rate increase to 17.92% and a cost per conversion drop to $86.20. Ultimately, Online Optimism delivered 19.75% more qualified leads for the client compared to the previous year.

Advantage TMS