Case Study: Orange Sherbet achieves 389% increase in organic non-branded clicks with Online Marketing Gurus SEO

Orange Sherbet boosts organic revenue to $3.7M+ with Online Marketing Gurus

Orange Sherbet, a Queensland-based fashion retailer, sought to improve its online visibility and increase monthly sales. The brand faced challenges with inefficient keyword targeting, truncated metadata, a high volume of 404 pages, and a lack of internal links in its website footer. To address these issues, they partnered with Online Marketing Gurus for an SEO service.

Online Marketing Gurus executed a comprehensive SEO strategy which included restructuring the site's navigation, optimizing metadata with targeted keywords, and implementing 301 redirects for lost pages. The vendor also helped Orange Sherbet create and promote a new plus-size clothing range to target high-volume keywords. This solution generated over $3.7 million in organic revenue within 12 months, increased organic conversions by 47% month-over-month, and skyrocketed non-branded organic clicks by 389% MoM.

Orange Sherbet