Case Study: 1001 Optometry achieves 399% AI search traffic lift with Online Marketing Gurus

1001 Optometry boosts AI search traffic by 399% with Online Marketing Gurus

1001 Optometry faced the challenge of adapting its digital presence to remain competitive on emerging generative AI search engines like ChatGPT and Gemini. Their traditional SEO foundation was insufficient for securing visibility within AI-generated summaries, necessitating a new strategy. They partnered with digital marketing agency Online Marketing Gurus, who deployed a custom Generative Engine Optimisation (GEO) Booster Plan to address this.

Online Marketing Gurus implemented a hybrid strategy that layered GEO-specific tactics onto a strong SEO base. Their solution included technical optimizations like an llms.txt file, semantic anchor upgrades, and content refocused on depth and authority. The results were significant, with a 399% increase in total web traffic, a 604% lift in branded traffic within Google AI Overviews, and a 100% increase in conversions from ChatGPT.

1001 Optometry