Case Study: Rallyup achieves zero downtime and scales to 2 million users with Onica and AWS

Rallyup raises 6.75 million with zero down time

Rallyup partnered with **Onica** to support a high-profile, one-week giveaway campaign for the Nike Mag “Back to the Future” self-lacing shoe with Nike and the Michael J. Fox Foundation. Rallyup needed new cloud infrastructure that could handle unpredictable traffic spikes, meet a 100% uptime expectation, support rapid .NET application updates, and maintain strong security for a public-facing promotion.

**Onica** built a self-healing AWS environment using services including Amazon VPC, EC2, S3, Route 53, RDS, CloudWatch, CloudTrail, Lambda, IAM, CloudFront, WAF, and CloudFormation, along with Chef and Inspec for automation. The solution scaled elastically to serve more than 2 million users and hundreds of thousands of entries with zero downtime, helped raise $6.75 million for The Michael J. Fox Foundation, and significantly reduced late-night alerts while improving reliability and uptime.

Rallyup