Case Study: Salesforce.com boosts viral recruiting and hires faster with Ongig

Salesforce.com creates viral job descriptions in 15 minutes with Ongig

Salesforce.com faced a common recruiting challenge: traditional text-based job descriptions were failing to attract the right candidates and convey a hiring manager's unique energy and enthusiasm. To hire for two community manager roles, Senior Community Manager Nathan Freitas needed a better way to bring the opportunity to life and make it shareable on social media. He turned to Ongig's video job description platform to solve this problem.

Using Ongig's platform, Nathan quickly created a dynamic job description by embedding a recruitment video, photos, and his LinkedIn profile. The solution's real-time comment feature allowed for direct interaction with candidates, keeping the listing engaging. This approach made the job go viral, generating 3,950 views, 34 comments, and 52 applications. Most importantly, it directly resulted in one of his two hires. Ongig helped Salesforce.com create a more effective and humanized recruiting process that improved the candidate experience.

Salesforce.com