Case Study: TN Marketing achieves up to 30% annual growth and significant cost savings with Ongage

How TN Marketing Keeps a Steady 30% Growth Rate and Improves Deliverability

TN Marketing, a Minnesota‑based video streaming company serving 300,000+ paying members and millions of visitors, was sending roughly 100 million emails per month to more than 4 million addresses but struggled with high delivery costs and inconsistent inbox placement while locked into a single ESP. In 2017 they engaged Ongage and adopted its ESP‑agnostic, multi‑delivery platform to improve deliverability and control sending costs.

Ongage implemented a multi‑ESP routing approach with granular segmentation, dynamic content and an intuitive campaign dashboard, enabling TN Marketing to route mail to the best vendor per ISP and simplify campaign management. The result: dramatically reduced email send investment, improved inbox placement and engagement, and sustained annual growth of up to 30% while maintaining high-volume sends (~100M/month; over 1B/year).

TN Marketing

Neil Rice

Vice President of Technology