Case Study: 322 Media achieves 300% revenue growth with Ongage

How 322 Media Effectively Segments Email Lists & Increases Growth with Ongage

322 Media is an Illinois-based email marketing agency that helps clients improve awareness, engagement, performance, and profitability. As they grew, they faced the challenge of managing multiple clients across multiple SMTP relays while also needing better audience understanding and list segmentation to support more relevant email messaging. They turned to Ongage for its email marketing platform and technical capabilities.

With Ongage’s segmentation, reporting, backend, and campaign management tools, 322 Media was able to run multiple house files, send millions of emails each day through SMTP relays like Amazon SES, SparkPost, Mailgun, and Elastic Email, and quickly include or suppress contacts based on behavioral data. Ongage also made it easier to throttle sends and manage sophisticated campaigns from one interface. The measurable impact included over 300% monthly email revenue growth, a 150% increase in email circulation, and successful scaling to 16 websites and 9.5 million emails per month.

322 Media

Scott Colson

Vice President Marketing