Case Study: FanFinders achieves improved deliverability and inbox placement with Ongage

Fanfinders - Number 1 Mums Network Finds Email Success With Ongage

FanFinders, the number‑one supplier of 1st‑party opt‑in data in the UK baby market and operator of the Your Baby Club network (over 2 million members, ~1,000,000 active email addresses, 80k signups/month), faced challenges landing mail in the inbox and achieving granular campaign control across a highly varied subscriber base. They selected Ongage — using its agnostic delivery system with delivery vendors SparkPost, SocketLabs and Oracle and Ongage’s advanced segmentation, analytics and A/B testing — to improve deliverability, inbox placement and campaign targeting.

Ongage separated campaign creation from delivery and enabled FanFinders to route sends to the best vendor per segment, integrate within days, and use detailed list segmentation and performance analytics. As a result, FanFinders reported significant gains in deliverability and inbox placement, a more efficient email operation and much higher‑precision targeting, allowing them to send bulk email to the right people at the right time while maintaining GDPR‑compliant connections (25k+ brand‑to‑consumer connections/day).

FanFinders

Alec Dobbie

Founder