Case Study: Flowers for Dreams achieves scalable, reliable hour-window deliveries with Onfleet

With Onfleet, Everything’s Coming Up Roses for Flowers for Dreams

Flowers for Dreams is a Chicago on‑demand florist founded by Steven Dyme and Joseph Dickstein that sells hand‑crafted bouquets sourced from local suppliers, delivers by bicycle, and donates a portion of profits to local charities. Rapid media attention and rising orders created a scalability challenge: their proprietary delivery system couldn’t reliably support time‑sensitive, hour‑slot deliveries or the operational growth they needed.

They implemented Onfleet for route optimization, automatic dispatch, recipient notifications, and photo/signature proof—bringing all delivery functions into one user‑friendly interface. The result was faster route planning, lower training overhead, better customer communication during peak periods (like Mother’s Day), and measurable productivity gains that let Flowers for Dreams scale to meet growing demand.

Flowers for Dreams

Jo Dickstein

Co-Founder