Case Study: Imperfect Foods achieves reliable nationwide grocery delivery with Onfleet

Customers embrace at-home grocery delivery, led by industry innovator Imperfect Foods

Imperfect Foods, founded in 2015, set out to reduce food waste while offering affordable grocery delivery, but as the business grew its logistics became increasingly complex. To bring delivery operations in-house, Imperfect Foods partnered with Onfleet and launched an early pilot in Portland using Onfleet’s last-mile delivery software to coordinate trucks, dispatchers, drivers, and customers.

With Onfleet, Imperfect Foods scaled its hub-and-spoke delivery model across new markets and handled rising demand during COVID-19 while maintaining a high-quality customer experience. The company grew to serve over 200,000 customers nationwide, and Onfleet helped support safe, reliable deliveries and efficient operations as volumes increased.

Imperfect Foods

Minnie Fong

Vice President of Business Operations and Strategy