Case Study: Asian Veggies achieves 83% faster route management with Onfleet

Asian Veggies Maintains Lean Business Model with Route Optimization

Asian Veggies, a next-day grocery delivery service serving NYC and parts of New Jersey and Long Island, needed a faster way to manage growing delivery routes after launching in April 2020. Founder Joseph Boo had been manually plotting addresses and assigning routes, which took up to 1.5 hours per day, and the company wanted a better way to optimize for traffic, balance driver workloads, and communicate with customers. It turned to Onfleet delivery management software to solve these routing challenges.

Onfleet implemented its last-mile delivery platform for Asian Veggies, streamlining route planning and adding automated customer texts with driver location and ETA updates. The results were significant: route management time dropped by 83%, from 1.5 hours a day to just 15 minutes, effectively consolidating a full-time dispatching task into a short daily process. Onfleet also improved the customer experience by replacing manual message templates with automated communication.

Asian Veggies

Joseph Boo

Founder