Case Study: Cyera boosts meetings and connect rates with Onfire

Cyera boosts meetings and connect rates with Onfire

Cyera, a data security leader, faced the challenge of standing out in a crowded inbox by reaching the right prospects at the right time. Their sales development representatives struggled to access real intent signals from peer communities that traditional tools could not see. To address this, they turned to the vendor Onfire for its community-level insight and enrichment capabilities.

The solution implemented by Onfire provided Cyera's team with access to in-community intent signals and waterfall enrichment for emails and phone numbers. This allowed their SDRs to time their outreach perfectly and reach contacts others couldn't surface. The results included more meetings set, higher connect rates, and sustained SDR adoption. Onfire's unique approach provided a compound advantage across timing, access, and adoption for Cyera.

Cyera