Case Study: hoolah achieves fast, compliant customer verification and international scale with Onfido

How hoolah, with Onfido, are verifying customers in just 3 minutes

hoolah, an Asia‑focused buy‑now‑pay‑later platform, needed a way to verify customers for AML/KYC that felt as seamless as checkout and didn’t hurt conversion. They partnered with Onfido to decouple account sign‑up from identity checks, using a quick photo of an ID and a Selfie Video on mobile or desktop so customers only verify when about to make their first purchase.

Onfido implemented global identity verification (eID where available and document checks otherwise) via API/SDK/Dashboard integrations, enabling hoolah to verify customers from 53 countries and support documents across 195 countries. The solution delivers a fast “clear” or “consider” decision in about three minutes, gives detailed reasons for suspicious cases, and has helped hoolah scale internationally while maintaining compliant, high‑conversion onboarding.

hoolah

Jason Van

Chief Technology Officer