Case Study: PostNL achieves seamless Single Sign-On and improved customer intimacy with Thales OneWelcome

PostNL - Customer Case Study

PostNL, the Dutch parcel and mail company, faced fragmentation across numerous online services—each with separate user databases, logins and passwords—which hindered customer experience and marketing. To deliver a seamless, secure single sign‑on and support its 100% cloud strategy, PostNL selected Thales OneWelcome to provide Identity and Access Management as a Service (IDaaS).

Thales OneWelcome implemented a single PostNL Key and IDaaS platform to unify access across 100+ applications, enabling a low‑impact migration for over 5,000,000 customers and supporting cross‑selling and improved customer intimacy. The solution delivered a short implementation, lower total cost of ownership, 24/7 monitoring and risk reduction, and measurable business benefits such as unified authentication for millions of users and enhanced marketing power.

PostNL

Jikkelien van Marle

Business Project Manager