Case Study: Nederlandse Publieke Omroep achieves unified authentication and a personalized on‑demand platform with Thales OneWelcome

NPO Revolutionises Traditional Broadcasting Landscape

Nederlandse Publieke Omroep (NPO), the largest public broadcaster in the Netherlands, needed to transform from traditional TV to an on-demand digital platform with modern registration, login and preference-based recommendation features. To achieve a single, scalable authentication experience across its own brands and partner channels, NPO partnered with Thales OneWelcome and adopted its Consumer IAM Single Sign-On registration and login platform.

Thales OneWelcome implemented its SSO Consumer IAM solution to deliver the NPO id for unified access, enable preference management for smart recommendations, and consolidate authentication across broadcasters. The rollout supported 1 million+ consumers and 10+ applications, giving NPO a single authentication service, economies of scale and stronger competitiveness in the on-demand market.

Nederlandse Publieke Omroep