Case Study: Ford Insure achieves unified identity management and seamless customer journeys with Thales OneWelcome

Ford Insure offering quality of service that goes further

Ford Insure, part of Admiral, provides car insurance tailored to Ford drivers and needed to deliver seamless, branded customer journeys while managing consumers and B2B users across multiple Admiral insurance labels. To achieve this they required a unified identity platform to secure access, support differentiated branding and customer journeys, and reduce friction in customer interactions — a challenge addressed through a customer identity solution provided by Thales OneWelcome.

Thales OneWelcome implemented a Customer Identity and Access Management (CIAM) platform to centralize identity management for Ford Insure within Admiral’s multi‑brand environment, enabling branded user journeys, secure authentication and self‑service capabilities. The Thales OneWelcome solution delivered measurable benefits in the form of faster onboarding, reduced customer friction and improved security and conversion metrics, while providing the flexibility to differentiate experiences for each insurance label.

Ford Insure