Case Study: EnergieDirect achieves secure, scalable digital identity for 500,000 customers with Thales OneWelcome

EnergieDirect - Customer Case Study

EnergieDirect is a Dutch, digital‑first energy provider focused on sustainable services, serving 500,000+ consumers in the Netherlands and operating as part of the innogy/RWE group. Facing the need for a scalable, secure consumer identity solution to support digital channels across multiple brands and countries, EnergieDirect turned to Thales OneWelcome for a state‑of‑the‑art consumer identity platform.

Thales OneWelcome implemented its consumer identity platform (CIAM) to consolidate identity and access management for EnergieDirect as part of innogy’s multi‑brand, multi‑country setup. The solution now supports 500,000+ customers and the broader group deployment across 10+ brands and 5+ countries, delivering scalable, secure digital customer journeys and simplified identity management for EnergieDirect.

EnergieDirect