Case Study: a.s.r. achieves a unified B2B & B2C identity platform for 2 million customers across six brands with Thales OneWelcome

a.s.r. - Customer Case Study

a.s.r., a top-three Dutch insurance company operating six brands and serving about 2 million insured people and companies, needed to consolidate identities and access across merged brands while supporting both B2C and B2B channels and eHerkenning. To address this, they selected Thales OneWelcome’s iWelcome identity platform for its proven insurance track record and B2C/B2B and eHerkenning capabilities.

Thales OneWelcome implemented the iWelcome identity platform across an initial three brands and deployed a single portal for B2B and B2C, with rollout continuing to additional brands and user groups. The solution delivered a unified identity environment—one portal serving B2B & B2C—supporting 2 million insured people and companies, streamlining access management across six brands and providing a scalable foundation for further rollouts.

a.s.r.