Case Study: Aktion Mensch achieves a single, scalable, GDPR-compliant identity platform unifying 1.5M identities with Thales OneWelcome

Aktion Mensch Welcomes Their Supporters in a Flexible Future-Proof Platform

Aktion Mensch, Germany’s largest funding organisation that supports almost 1,000 charity projects monthly and runs a lottery with up to 4 million regular participants, needed to replace a home‑grown identity solution. Traditional IAM couldn’t meet their complex requirements (multiple user types, fragmented data across five databases), so they adopted the consumer identity platform from Thales OneWelcome to provide a single, scalable member account and future‑proof identity management for 1,500,000 identities.

Thales OneWelcome implemented a unified identity platform that aggregates multiple identifiers into one single identity (exposed to back‑office systems via OpenID Connect), integrates address validation for verified ticket buyers, and uses a flexible attribute model to capture consent and personal data for GDPR compliance. The result is a consolidated, scalable solution—converting five databases into one identity platform—simplifying user management, keeping identity data up to date, and helping Aktion Mensch meet regulatory and operational goals under favourable commercial terms.

Aktion Mensch