Case Study: Admiral achieves scalable, frictionless customer identity management with Thales OneWelcome Identity Platform

Admiral - Customer Case Study

Admiral, a fast-growing UK insurer with 17 brands and operations across multiple touchpoints, needed a secure, customer-friendly and scalable identity solution to unify identities, support millions of users and handle registrations coming from third‑party price‑comparison sites. The company required frictionless migration for existing customers, flexible licensing and delegation so partners (like AA and Ford Insure) could manage customers under their care — prompting Admiral to select Thales OneWelcome and its Identity Platform for CIAM.

Thales OneWelcome implemented a single, API‑first identity platform and identity store with OpenID Connect, SSO, a flexible data model and fine‑grained delegation, enabling Admiral’s teams to integrate new services themselves and manage all onboarding flows. As a result, Admiral can centrally manage millions of users across brands and channels, support partner access securely, streamline the customer journey across devices and prepare for passwordless interactions — while continuing to serve its scale (5.6M cars insured, 1M home & travel policies and a new customer every 12 seconds).

Admiral