Case Study: a.s.r. achieves a unified customer experience across 6 brands and 2 million customers with Thales OneWelcome

A unified customer experience in a fragmented Insurance landscape

a.s.r., a Dutch insurance group with six brands and about 2,000,000 insured people and companies, faced a fragmented digital landscape where multiple brands, resellers and partners required access to different applications and backend systems. Needing reliable identity data and a long‑term cloud CIAM partner to meet evolving security and marketing goals, a.s.r. selected Thales OneWelcome.

Thales OneWelcome implemented a phased, brand‑by‑brand re‑onboarding using Dutch bank ID iDIN for identity proofing, matched customers via policy numbers and other identifiers into the Thales OneWelcome Identity Platform, and integrated eHerkenning/eIDAS for business users. The result is a single, API‑driven portal for B2B and B2C with flexible journey orchestration, simplified registration flows (including magic links), unified identity data and a consolidated platform that now serves 2,000,000 customers across six brands through one portal.

a.s.r.

Kees Tuijnman

Director of IT