Case Study: Primary Health Network boosts healthcare recruitment with Oneupweb paid media campaigns

Primary Health Network generates 385 conversions in H1 2023 with Oneupweb

Primary Health Network, a healthcare organization, faced the challenge of recruiting qualified candidates in sparsely populated regions while adhering to strict regulatory compliance. They partnered with digital marketing vendor Oneupweb to implement a dedicated paid media recruiting campaign to efficiently generate quality leads.

Oneupweb executed a paid ads strategy on Google, Meta, and LinkedIn. The solution delivered 385 conversions with a 4.8% conversion rate, 1.3 million impressions, and a $17 cost per lead. The campaign generated twice the number of qualified leads, with users converting 62.55% faster and requiring 30.53% fewer touchpoints. This effort from Oneupweb also boosted total site sessions by 21.14% and significantly increased user engagement with open positions.

Primary Health Network