Case Study: Bio Bidet by Bemis boosts brand awareness with Oneupweb social media marketing

Bio Bidet by Bemis grows non-branded clicks 45.9% with Oneupweb

Bio Bidet by Bemis, an industry leader in bidet products, faced a shrinking market share in 2022 due to increased competition, inflation, and changing consumer habits. To combat this, they partnered with digital marketing agency Oneupweb to execute a cost-effective strategy aimed at expanding the total market by introducing their products to millions of new potential customers.

Oneupweb significantly expanded Bio Bidet's social media presence, focusing on Facebook, Instagram, and a new, dedicated TikTok channel to inform and entertain consumers. This full-service social media strategy successfully increased brand awareness, which was reflected in key metrics. Most notably, non-branded search clicks to the website increased by 45.9%, and social networks played a role in 8% more conversions period-over-period, successfully introducing the brand to a wider audience and driving long-term growth.

Bio Bidet by Bemis