Case Study: Olson Curling Supplies achieves flagship product growth with Onetwosix Design

Olson Curling Supplies grows sales by over 25% with Onetwosix Design

Olson Curling Supplies, a storied Canadian manufacturer of curling equipment, faced declining sales and an outdated product line that was causing them to fall behind competitors. Their challenge was to create a truly differentiated, high-performance broom to revitalize their business. They turned to the industrial design expertise of Onetwosix Design for their first-ever outsourced design project.

Onetwosix Design collaborated closely with Olson to develop the Pyro broom, utilizing a fast, iterative process with 3D-printed prototypes and on-ice testing. The solution resulted in a unique flagship product that significantly simplified Olson's manufacturing and inventory. The measurable impact was immediate, with sales growing over 25% in the first year and the Pyro becoming their top-selling broom, reversing previous declines and establishing year-over-year growth.

Olson Curling Supplies