Case Study: Arctic Spas modernizes its premium spa line with Onetwosix Design

Arctic Spas brings 12 spa models to market in 12 months with Onetwosix Design

Arctic Spas, a manufacturer of high-performance hot tubs, sought to modernize its premium Custom Series product line. Their challenge was to create a cohesive and contemporary redesign that balanced visual appeal with the technical and manufacturing constraints of spa production. They partnered with Onetwosix Design for industrial design services to overcome their stagnant development process and bring a refreshed line to market.

Onetwosix implemented a solution using 3D product design and VR visualization to streamline the development process, allowing for rapid prototyping and collaborative reviews. This enabled Arctic Spas to bring 12 new spa models to market within 12 months, a significant acceleration from their previous timeline of 12 months for a single model. The result was the largest growth in company history, with sales nearly doubling from the previous year, which was attributed to the successful new designs delivered by Onetwosix.

Arctic Spas