Case Study: WestRock achieves automated, scalable privacy and marketing compliance with OneTrust PreferenceChoice

WestRock takes their privacy and marketing compliance efforts to the next level

WestRock, a global leader in paper and packaging with 50,000+ employees and 300+ facilities, faced manual privacy and marketing compliance processes—relying on Word docs and Excel—to meet GDPR, CCPA and other jurisdictional requirements. To automate and scale those efforts, WestRock selected OneTrust, adopting OneTrust PreferenceChoice components including Consent & Preference Management, Cookie Compliance and Website scanning.

OneTrust implemented consent and cookie management and site scanning (with plans for Targeted Data Discovery), automating previously manual workflows, improving transparency and customization of cookie consent, and closing a major compliance gap across global jurisdictions. WestRock reports that OneTrust helped bring their program “to the next level,” providing a scalable, enterprise-ready solution that supports ongoing growth and acquisitions.

WestRock

Jennifer Smoot

Privacy Analyst