Case Study: VWO achieves GDPR-compliant, customizable cookie consent with OneTrust PreferenceChoice

VWO Leverages OneTrust PreferenceChoice for Cookie Consent

VWO, a global experience optimization and growth platform based in India, needed a cookie consent and preference-management solution to meet GDPR and other regional privacy laws while preserving branded, user-friendly experiences. After evaluating options, VWO chose OneTrust’s cookie consent solution (OneTrust PreferenceChoice / Cookie Compliance) to deploy compliant banners across its sites and handle varying local requirements.

OneTrust implemented its cookie consent module and out‑of‑the‑box templates, letting VWO quickly launch customizable, branded banners and switch settings for GDPR or CCPA with a single click, and prepare for LGPD adoption. The OneTrust solution delivered fast, low‑effort compliance and scalable preference management while leveraging a platform used by 350,000+ apps and websites and over 4.1 billion monthly devices.

VWO

Prakaash Ojha

Data Protection Officer