Case Study: Virtuoso achieves streamlined GDPR compliance and automated privacy management with OneTrust

Virtuoso’s Technology-Powered Approach to GDPR Compliance with OneTrust

Virtuoso, a global luxury travel network with more than 17,500 advisors and nearly 1,700 preferred partners, faced the challenge of demonstrating GDPR compliance and educating a dispersed network of agencies and suppliers about data protection. To address complex, cross-border data flows and tight GDPR timelines, Virtuoso partnered with OneTrust and adopted modules including Cookie Consent and Website Scanning, Data Mapping Automation, and PIA & DPIA Automation.

OneTrust deployed a OneTrust cookie banner and preference center on Virtuoso’s main site and hundreds of white‑labeled agent sites, automated website scanning and auditing, implemented data mapping and assessment automation, and supported member education with in‑house privacy counsel. The solution accelerated detection and classification of new cookies, streamlined processes for data subject requests and GDPR’s 72‑hour notification requirements, and gave Virtuoso measurable operational controls and reassurance to its network—benefits enabled by OneTrust.

Virtuoso

Josh Mason

VP of Engineering