Case Study: Red Sea Global achieves scalable privacy governance and centralized consent management with OneTrust

Red Sea Global: A New Depth of Trust in Regenerative Tourism

Red Sea Global, a tourism and hospitality developer in Saudi Arabia, faced the challenge of manually managing privacy governance across its vast and rapidly expanding digital ecosystem, which included nearly a billion rows of data. This manual process was unsustainable and hindered their ability to scale their operations and ensure compliance with regulations like Saudi Arabia's PDPL while building their "Visitor 360" experience. They turned to vendor OneTrust to implement its Privacy Automation and Consent Management Platform (CMP) solutions.

By implementing OneTrust, Red Sea Global automated key privacy workflows, including impact assessments and data discovery, and centralized visitor consent management across all digital touchpoints. This solution saved the company hundreds of hours every month, allowed its small team to scale governance without increasing headcount, and reduced operational stress. The results included a more productive team and a stronger foundation of trust with visitors, preparing them for future initiatives like AI governance. OneTrust proved to be a committed partner throughout the implementation process.

Red Sea Global