Case Study: Yum! Brands achieves global privacy and regulatory compliance with OneTrust

How Yum! Brands Created a Recipe for Global Privacy Success with OneTrust

Yum!, the global restaurant company behind KFC, Pizza Hut, Taco Bell and The Habit Burger Grill, needed to strengthen privacy and compliance across 50,000 restaurants in 150+ countries to meet GDPR, CCPA, LGPD and PCI DSS requirements while supporting growing e‑commerce and delivery data flows. To move beyond manual processes, Yum! partnered with OneTrust and deployed modules including Universal Consent and Preference Management, Data Mapping Automation, Privacy Rights Automation, Cookie Consent and Policy and Notice Management.

OneTrust implemented automated data mapping, assessment automation, cookie consent banners and subject access rights workflows to streamline Yum!’s privacy program and replace manual compliance tasks. The OneTrust solution helped Yum! scale privacy operations globally, improve management of consent and data subject requests, and deliver measurable efficiencies and a stronger compliance posture as regulations evolved.

Yum!

Ashley Haynes

Senior Manager of Global Privacy, Risk and Compliance