Case Study: Halfbrick achieves global privacy readiness and streamlined data mapping with OneTrust

Halfbrick Makes Privacy Concerns a “Game Over” with OneTrust

Halfbrick, a globally active indie mobile game developer behind titles like Fruit Ninja and Jetpack Joyride with hundreds of millions of downloads and over one million daily players, needed to shift from an Australian-focused privacy approach to a global GDPR/ePrivacy-ready program. After a privacy audit revealed gaps, Halfbrick turned to OneTrust and adopted its Data Mapping, Assessment Automation, DSAR and Cookie Consent solutions to document systems, track processing activities, and align practices with international regulations.

OneTrust delivered a smooth onboarding and configurable tools—enabling cookie scans and a website cookie banner, comprehensive data mapping, and automated assessments—so Halfbrick could identify and mitigate gaps, limit data collection to what’s necessary, secure storage, and delete data when appropriate. The result: Halfbrick can now show exactly what it collects, where it is, how it’s protected and how it’s deleted (audit-ready), while empowering teams to innovate safely across games and services thanks to OneTrust.

Halfbrick

Paul Howatson

IT Manager