Case Study: Grant Thornton helps a global hospitality brand grow marketable audience by 140% with OneTrust consent management

Grant Thornton helps a global hospitality brand boost its marketable audience 140% with OneTrust

The global hospitality enterprise Grant Thornton faced significant challenges with fragmented and inconsistent consent management practices across its regions. This lack of a centralized system led to paused marketing campaigns in highly regulated areas and limited the organization's ability to engage its audience compliantly. To address this, they partnered with OneTrust and utilized its Consent Management Platform (CMP) and Unified Consent and Preference Management solutions.

OneTrust, alongside Grant Thornton, implemented a centralized enterprise preference center to serve as a single source of truth for guest consent. This solution reactivated marketing in restricted regions and embedded privacy controls directly into workflows. The measurable impact was a 140 percent increase in the organization's marketable audience, enabling compliant growth and stronger regulatory defensibility.

Grant Thornton