Case Study: Euronics Deutschland unifies marketing and privacy with OneTrust

Euronics Deutschland cuts manual privacy effort by 20–30% with OneTrust

Euronics Deutschland, a major retail enterprise, faced the challenge of enabling data-driven marketing while maintaining the highest standards of transparency, fairness, and compliance. To unify its privacy, marketing, compliance, and information security teams on a shared foundation, the company turned to OneTrust and its solutions for Consent & Preferences and Privacy Automation.

By implementing OneTrust, Euronics Deutschland unified consent, preference, and policy management while connecting risk, compliance, and information security workflows. This solution from OneTrust empowered marketing teams to use consented data confidently, supported privacy teams with automated workflows, and resulted in a 20-30% reduction in manual effort through automation, creating a scalable foundation for long-term trust.

Euronics Deutschland