Case Study: Electrolux achieves streamlined global compliance and stronger customer trust with OneTrust

Electrolux Leverages OneTrust to Support Global Compliance and Build Customer Trust

Electrolux, a global appliance manufacturer selling around 60 million products across 120 markets with over 50,000 employees, faced fragmented, manual data protection processes that couldn’t scale to meet GDPR, ePrivacy and LGPD requirements. As a decentralized organization, Electrolux needed a centralized, secure platform to map applications that store personal data, standardize processes across regions, and improve customer trust; they selected OneTrust for this purpose.

OneTrust implemented modules including Data Mapping, Assessment Automation, Targeted Data Discovery, Cookie Compliance and Consent Management, enabling Electrolux to centrally track data flows, automate impact assessments, and replace Word/Excel-based processes. The OneTrust platform delivered a “completely new understanding” of Electrolux data, saved time and resources through dynamic updates and automated questionnaires, and is supporting global rollouts (including LGPD work in Brazil and cookie compliance) to standardize and scale the company’s data protection program.

Electrolux

Bożena Kuśnierz

GDPR Lead