Case Study: DMA UK achieves GDPR privacy automation and marketing compliance with OneTrust

DMA Selects OneTrust for GDPR Privacy Programme and Marketing Compliance

DMA UK, the trade association for more than 1,000 data-driven marketing companies, selected OneTrust to address its internal GDPR and impending ePrivacy compliance challenges. DMA UK adopted OneTrust’s privacy management and marketing compliance platform, using modules for assessment automation (PIA/DPIA), records of processing/data mapping, and the OneTrust Marketing and Web Compliance suite—Universal Consent Management, Data Subject Access Rights Requests, Cookie Consent and Website Scanning.

OneTrust implemented these modules to operationalize DMA UK’s privacy programme, automating assessments, data mapping, consent management and DSAR workflows so the association can maintain audit-ready records of processing activities and manage cookie and consent compliance. The OneTrust deployment standardized and scaled GDPR and ePrivacy processes across DMA UK’s network, reducing manual effort and delivering automated documentation and workflows for ongoing regulatory compliance.

DMA UK

Rachel Aldighieri

Managing Director