Case Study: Akamai achieves streamlined marketing and privacy compliance with OneTrust

Akamai Leverages OneTrust for Marketing and Privacy Program Compliance

Akamai, a global technology leader in edge security and content delivery, needed to ensure data protection and automate marketing-related privacy tasks across its vast platform—handling cookies, consent and preference management, and data subject requests while complying with GDPR and CCPA. After evaluating solutions, Akamai selected OneTrust, deploying OneTrust PreferenceChoice along with Cookie Consent and Website Scanning and Data Subject Rights Management to address these challenges.

OneTrust implemented Consent and Preference Management, site scanning and tailored cookie banners, and automated Data Subject Rights Management so Akamai can capture detailed consent records, give users advanced control over cookies, and automate fulfillment of rights requests. The OneTrust solution enabled the marketing team to operate consent workflows with minimal legal intervention, streamlined compliance processes, and automated DSAR handling—improving operational efficiency and user control for Akamai.

Akamai

Jim Casey

Associate General Counsel and Chief Data Protection Officer