Case Study: Bond University strengthens privacy compliance with OneTrust Consent Management

Elevating privacy compliance through Consent Management at Bond University

Bond University, a private Australian university, needed a more compliant and user-friendly way to manage website consent as privacy expectations tightened, including new OAIC guidance on tracking pixels and broader requirements such as GDPR and CPRA. To address this, the university looked for a consent management platform that could give users clear cookie preference controls, support global privacy obligations, and avoid disrupting the digital experience.

Bond University implemented OneTrust CMP with support from Insighten, using geo-targeted banners, automated cookie categorization, real-time consent logging, and integration with Google Tag Manager and other marketing tools. The result was a branded, seamless consent experience that improved transparency and trust, reduced manual workload, eliminated custom opt-in/out development, and gave Bond auditable consent records while keeping it aligned with Australian and international privacy requirements.

Bond University

Kate Precious

Senior Marketing Data and Insights Manager