Case Study: TGI Fridays transforms its digital experience with OneTree

TGI Fridays improves accessibility and agile product development with OneTree

TGI Fridays, a global leader in casual dining, partnered with vendor Onetree to address the challenge of seamlessly integrating newly acquired virtual kitchen brands into their existing digital ecosystem. This complex task required harmonizing distinct brand identities within the TGI Fridays umbrella while enhancing the overall customer experience and digital infrastructure.

Onetree implemented a comprehensive digital transformation, beginning with a detailed UX analysis and an accessibility audit aligned with WCAG guidelines. Their solution included redesigning platforms for improved navigation, implementing semantic HTML and keyboard navigation for accessibility, and re-architecting backend systems for scalability. As a result, Onetree helped TGI Fridays adopt agile development methodologies, creating a more inclusive, user-friendly experience that positioned the company for future growth.

TGI Fridays