Case Study: Tuff Shed scales local marketing and drives 27M campaign views with OneTouchPoint

Tuff Shed drives 27 million campaign views with OneTouchPoint

Tuff Shed, a leading manufacturer and installer of storage buildings and garages, faced challenges scaling its local marketing efforts for its distributed sales force. They had no efficient way for hundreds of sales reps to activate on-brand local campaigns, lacked budget controls, and managed a fragmented array of vendors for various materials. They partnered with OneTouchPoint to implement a unified solution.

OneTouchPoint provided its OTP One Platform, which included a marketing brand store for ordering materials and a system for sales reps to easily launch and manage localized digital ad campaigns. This solution delivered significant results, including 27 million campaign views and over 777,000 event site visits. The program empowered over 600 users, provided managers with visibility and control, and achieved 99.03% order accuracy for Tuff Shed.

Tuff Shed